About us

Welcome to Rory James, an online fashion boutique centered around the essence of being a little girl. Where colorful patterns don't have to match as long as they create an element of fun. Where whimsical dresses make her feel like the princess she is. Where she will find her new favorite sweater that she will never want to take off because it’s “cozy.” A place where fashion has no rules, just fun.

We are so inspired by the magic that our daughter Rory discovers in putting together her daily look while having a very strong opinion in what she loves and wants to wear. With that being said, you better believe that each item in our boutique is passionately curated by Rory herself.

We hope you enjoy shopping our boutique as much as we've had putting it together with Rory. Keep checking back for new offerings as we love to keep it exciting.